![]() “The behaviour and qualities of the ‘starball’ influence every aspect of the brand. In this instance, DesignStudio says the movement of the motion graphic “is inspired by iconic moments and thrilling performances, such as Mario Mandžukić’s overhead goal from the 2017 final.” ![]() In video, the new “starball” appears as a frame to highlight exciting and vital moments from matches. This device has then been rolled out across all the identity’s details and applications, using a gradient of light as a unifying design system in all TV graphics. Working with the icon of the football association’s existing branding, the “starball”, DesignStudio has adapted its aesthetic to appear as if it’s “crafted from light”, making it luminescent, translucent, and gradated in tone. There is extended language support for Western, Central and Eastern Europe and Turkish.Branding and graphics agency DesignStudio has worked with UEFA to rebrand the entire Champions League visual identity, using light as its core design device. Among the included OpenType features are Stylistic Alternates, Automatic Ligatures and Fractions. It’s right at home in a variety of typographic environments: branding, packaging, signage logos, magazine headlines, invitations, menus, trendy cafes and more. Light and Regular weights communicate a romantic, feminine appeal while the Bold offers a complementary emphasis.The font is somewhat versatile as in addition to its primary purpose for display, Hamptons BF also succeeds in settings containing short blocks of large text. This contrast repeats throughout certain lower case letters and serves to create a unique look of distinction. Quite a family tree!There’s dynamic interplay between certain wide, full-round letters such as C, D, G, O, P, Q, R, S and narrow ones like A, E, F, H, K, L, M, N, U, etc. ![]() I believe Hamptons BF captures something of that retro look in a nod to the past without ever looking dated, all the while retaining a contemporary flair.Named after the well-known New York resorts synonymous with style and elegance, this gothic or sans serif type is based upon University Roman, an early 1970s serif design which in turn was influenced by yet another serif design called Forum Flair (late 1960s) and that in turn owes its pedigree to the late 1930s’ Stunt Roman, which is the original source of inspiration for all of these. Art Deco style exemplifies luxury, glamour and modernity. ![]() Today the influence of this enduring style can be clearly seen in architecture, industrial design, fashion, art, graphic design, and yes, even type design. A font that steps out in Art Deco style.As a design movement Art Deco came into prominence during the 1920s and 30s when forms were typically sleek, symmetrical, geometric or highly stylized. ![]() Hamptons BF is a beautiful, elegant sans serif with dramatic individuality. ![]()
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